Contact International Association of Exhibition and Event - NC Chapter (IAEE NCC) for event and ticket information.
Thursday, October 01, 2009 from 2:00 PM - 4:00 PM (PT)
Thursday, October 1, 2009 - International Association of Exhibition & Events - NCC / Educational Program
2:00pm-4:00pm
Mission City Ballroom in Santa Clara Convention Center
(This is their new ballroom – 22,400 square feet - which just opened in July 2009)
5001 Great America Pkwy
Santa Clara, CA 95054
Reception following the meeting; including future Leadership opportunities / committee opportunities
Topic: Marketing Strategies: Industry Best Practices
The topic will be approached from several viewpoints – including social media, pre-event marketing, attracting new business and retention in the current economy.
- Rebuild and rebrand your event
- Driving attendence to your event with creativity
- Booth sales - lose a little bottom line just this one year to prove your strength and commitment
- Retaining sponsorship dollars by eliminating manpower barriers
- Creating value – for the meeting, client etc.
- Driving Sales and generating revenue – ROI etc.
- Doing more with less – social networking, multiple year bookings with rebates etc. marketing thru Facebook, Twitter and Youtube.
-Negotiating trade agreements with advertisers, clients and other partners instead of cash.
-Substantial discounts when meeting on need periods
-Inviting clients to intimate gatherings to showcase venue, food quality and service.
-Making personal visits to our client’s place of business
-Website enhancements: virtual tours and making sure all printed documents are online
-Providing excellent customer service and continued education to staff on industry trends
Moderator:
Jeff Chase – Founder & COO – Immersa Marketing
Jeff has been in the trade show industry for 22 years. During his years in the industry, he has worked on the general contractor side, the show management side, and now the agency side. From producing high-level CEO meetings to very large total tradeshow programs, Jeff has done it all. He is now part owner of Immersa Marketing, a full-service experience marketing agency that applies an open and efficient approach to creating community experiences that transform relationships and generate sustainable growth for their clients. The Immersa team has designed and delivered strategies, programs and experiences for the world’s biggest brands He is a past Chapter Chairman for the Northern California Chapter of IAEE and is a speaker for the IAEE Foundation.
Panelists:
Eve Schmitt, CMP, CEM – Global Meeting and Travel Manager, VMware
Eve Schmitt, MBA, CMP, CEM is the Global Meeting and Travel Manager for VMware Inc. She is a Meeting Professional with extensive management and production experience in meetings, expositions, special events, travel and housing procurement. Previously, Eve held positions as General Manager for GES Exposition Services, General Manager for the San Francisco Opera House and Davies Symphony Hall, Training Manager for Glacier National Park Resort and Special Events Manager for America West Sports Arena. Eve is active in numerous industry associations and has sat on many association boards including Meeting Professional International, Green Meeting Industry Council and International Association for Exhibition and Event Management. Eve is a past recipient of the Women’s Leadership Award from MPI and most recently was named as Meeting Professional of the year for 2009 by MPI‘s Northern California Chapter. She is a Group leader and a course instructor for Certified Meeting Professional candidates through the Convention Industry Council and is a Faculty member of IAEE teaching courses to Certified Exhibition Management candidates. Eve also holds a Master of Business Administration in Finance and Human Resource Management. She lives with her husband, Ray, in San Francisco where they have raised three children. They spend their time between their other home in Lake Tahoe and playing with their two adorable grandsons who live in Napa, California.
Pat Zollman, CMP – Senior Director, Global Accounts – HelmsBriscoe
Patricia is a Senior Director, Global Accounts for HelmsBriscoe, a conference resource firm specializing in site selection. Patricia has been with HelmsBriscoe for 12 years, working with corporate, association and government clients across the country. Patricia worked as a corporate planner for 6 years, before joining HelmsBriscoe, supervising a staff of 5 doing 1700 seminars a year. Patricia has been with MPI from 1995 to 1998 and from 1999 to the present. Patricia has been on the board for 7 years. Patricia has facilitated several breakfast roundtable sessions, moderated a panel discussion on technology, spoke at a workshop session on how to use third parties successfully and was on a panel discussion for Women’s Leadership Institute. Patricia was recognized as Meeting Professional of the Year 2004-2005, and Board of Director of the Year 2005-2006. Patricia is currently on the Education Committee of CalSAE and is on the board of PCMA doing Sponsorships.
Areas of Expertise: site selection, logistic, contracts, negotiation, corporate & association meetings, strategic alliances.
Destinations: Las Vegas, Palm Springs, Orlando, New Orleans, San Francisco/Bay Area.
Miki Cohen - President – Western States Horse Expo
Born and raised in Sacramento. I have two boys seven and nine, they are involved and therefore I am too, in Karate, Go Kart racing and fishing and camping. I love to read, help my kids school and race an SCCA road race car that happens to be a 2005 Mustang. My career began in the early 80's planning multiple Medical/Computer seminars across the nation, from my desk. I did this for seven years and we did over 100 seminars a year. The goal was getting the mini computer entered into the private practice....it was the beginning of what is now normal in the private doctor office. I was the Executive Director for a 6000 member Association that was non-profit, published a monthly magazine and sanctioned over 650 events nationwide. I am now the President and Founder of Western States Horse Expo a 12 year old annual event. This event has over 500 exhibitors, 200 seminars, an Art Show, three competitive events and over 60,000 horse enthusiasts attend every year for three days.
Steve Van Dorn – President & CEO – Santa Clara Chamber of Commerce and Convention-Visitors Bureau
Steven Van Dorn, 49, was named President and CEO in 2002. He is responsible for managing the Chamber of Commerce & Convention-Visitors Bureau as well as the 302,000 square foot Santa Clara Convention Center. Steven has been with the organization for over 11 years.
Steven graduated in 1982 from San Diego State University with a Bachelors of Science in Business Management. His hospitality career started in1984 with Hilton Hotels Corporation where he worked for over six years at three different hotels in California all in sales positions. After two years with the Los Angeles Convention and Visitors Bureau as a Convention Sales Manager, Steven spent six years with the San Jose Convention and Visitors as a National Sales Manager.
Before his current position with the Santa Clara Chamber of Commerce & Convention-Visitors Bureau, Steven was Director of Sales and Marketing of the Santa Clara Convention and Visitors Bureau. In this position he was responsible for all convention sales and marketing for the City of Santa Clara and Convention Center.
Steven serves as a Board Member for the Mission City Community Fund, the NOVA Workforce Board and is the Past Chair of the Chambers of Commerce Coalition of Santa Clara County.
He is married to Lori Hanson, a kindergarten teacher with the Dublin School District. They have three boys, Jon-20, Jeff-18 and Jason-16.
With over 200 members, our purpose is to serve the diverse needs of the Exhibition and Event industry by providing educational and leadership opportunity to our members, as well as development of business relationships.
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